Zasya MediazasyamediaStart a Project
Video ProductionScale YouTube, social and product videoCreative DesignLaunch a brand, campaign or productProduction SupportAn ongoing creative team, on retainer
Case study 02 — Creative Design, self-initiated

Every bar hidesa little world.

Nibble Nest is a chocolate brand we invented so we could design one end to end — illustration first, finished as press-ready cartons and foil wrappers.

An overhead arrangement on a yellow ground: two Nibble Nest cartons face up, a third turned to its nutrition panel, a half-unwrapped gold foil bar, a bowl of hazelnuts and a bowl of caramel.
SectorConfectionery · concept brand
EngagementSelf-initiated
ScopeIdentity, illustration, packaging artwork
OutputTwo SKUs, press-ready

A brand of our own, made to be finished rather than pitched — which is why the artwork below includes the ingredient panels and cut rules a real print run needs.

The brief

Make a bar worth keeping after the chocolate is gone.

Nibble Nest is a cosy chocolate brand built around the idea that every bar can feel like a tiny escape. Each flavour gets its own little world: ingredient-focused artwork, a collectible inner wrapper, and a die-cut window on the carton that teases what is hiding inside.

The goal was to make the chocolate as good to discover as it is to eat. That put illustration first and treated the pack as the thing the drawing lives on, rather than adding a drawing to a pack that had already been laid out.

The constraint

A drawing that has to survive three surfaces.

01One cast, three finishesThe same characters appear as flat line art on the carton, as a single-colour emboss on gold foil, and as fully painted scenes in campaign work. A style that only holds in one of those is a style that breaks at print.
02The window cuts the artworkA die-cut window removes part of the front panel, so the illustration has to be composed around a hole and still read once the hole is there.
03Half the pack is regulatedIngredients, allergens, a nutrition table and storage lines are fixed content that cannot be cropped, shrunk or moved for the sake of the drawing.
What we built

An identity, then the artwork it prints as.

01

Wordmark and clear space

A bubbly wordmark and a standalone monogram, specified against a grid so the minimum clear space is measured in units of the mark rather than in millimetres nobody applies.

02

A line system per flavour

Single-weight, no fill, drawn so it survives being embossed into reflective foil and scaled down to sticker size — one little world per flavour, same hand throughout.

03

Press-ready cartons

Unfolded dielines with cut and bleed rules, every regulatory panel typeset, and the window cut planned into the artwork rather than punched through it afterwards.

The work

Identity, artwork, and the unglamorous half.

Two panels on a cream grid: the full Nibble Nest lockup with its descriptor at the left, and the standalone monogram at the right, each boxed by its clear-space margin.
Lockup and monogram, specified against one grid.
A gold foil bar reading Little Escape No. 01, Hazelnut Hideaway, half unwrapped over dark chocolate, beside the line drawing of squirrels stirring chocolate that is printed on it.
Hazelnut Hideaway — the drawing, and the foil it prints as.
A gold foil bar reading Little Escape No. 02, Caramel Workshop, half unwrapped, beside the line drawing of a bird and a squirrel pouring caramel that is printed on it.
Caramel Workshop — same hand, second little world.
The Hazelnut Hideaway carton tilted against a brown field, its die-cut window showing the gold inner wrapper through the drawn chocolate drip, with the uncoloured line version of the same scene at the right.
The window is composed into the drawing, not punched through it.
The Caramel Workshop carton beside falling chocolate pieces, with the uncoloured line drawing of a melting bar and caramel pour alongside it.
Front panel and its source drawing, side by side.
An unfolded Hazelnut Hideaway carton dieline with cut and bleed rules, ingredients, allergen warnings and a nutrition table, beside a styled photograph of the folded pack with a hand lifting a chocolate from a dish.
Dieline and finished pack — the same artwork, before and after folding.
A styled shot of the Caramel Workshop carton with salt and caramels, beside its unfolded dieline carrying the ingredients, allergen and nutrition panels.
Every regulatory panel typeset before the pack is folded.
Four Nibble Nest cartons stand at staggered heights on cream, yellow and terracotta plinths against a warm backdrop, with hazelnuts and foil-wrapped chocolates at their base.
The range as a shelf would show it.
The numbers

Countable, on this page.

2Flavours, each with its own drawn world
3Printed surfaces: carton, foil, inner wrapper
1Line system across all of them
0Panels cropped to fit the artwork
In the catalogueThe packaging boards
All 6 examples
A three-panel board for Nibble Nest chocolate: the bubbly wordmark at the left, a gold foil bar half-unwrapped at the centre, and the Hazelnut Hideaway carton in a chocolate splash at the right.
Nibble Nest — brand and cartonConfectionery · Print
The Nibble Nest logo on a dark panel beside an unfolded carton dieline with cut and bleed rules, ingredients, allergen warnings and a nutrition table.
Nibble Nest — flat and dielinePrint · Press-ready
The Bloom Bites logo on a dark panel beside two stand-up pouches, Salmon & Pumpkin and Tuna & Scallop, each carrying a GRAIN FREE flash.
Bloom Bites — cat food rangePet · Pouches
The Hazelnut Hideaway carton stands on a warm brown surface while a hand lifts a hazelnut chocolate from a dish, with bowls of nuts and a dried posy arranged around it.
Nibble Nest — styled shelf shotPresentation · Retail
An overhead arrangement on a yellow ground: two chocolate cartons face up, a third turned to its nutrition panel, a half-unwrapped gold foil bar, a bowl of hazelnuts and a bowl of caramel.
Nibble Nest — full range flat-layConfectionery · Range
Four Nibble Nest cartons stand at different heights on cream, yellow and terracotta plinths against a warm backdrop, with hazelnuts and foil-wrapped chocolates at their base.
Nibble Nest — retail range shotConfectionery · Retail
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
The drawingsIllustration, by what it is for
All 7 examples
A line-drawn cat is submerged head-first in a feeding bowl with only its tail and two paw pads showing, kibble scattered across the rim.
Bloom Bites — pouch artworkPet food · Pouch art
Two squirrels in chef hats stir and spread chocolate across a bar while hazelnuts drop in from above.
Nibble Nest — brand mascotsConfectionery · Line art
A painted pair of scenes: a summer camp picnic with marshmallows and cocoa at the left, and a snowy orchard where a squirrel shelters under a mushroom cap at the right.
Nibble Nest — seasonal campaign scenesConfectionery · Painted
Three drawn sandwiches at descending sizes on a peach ground, the middle one with a face, its lettuce and cheese layers lifting at one corner.
Sandwich trio — product art at three sizesFood · Line and fill
A round orange character in a pink beanie carries cinnamon rolls and a coffee cup along a snowy boardwalk, with two small white characters following behind.
Winter walk — campaign sceneSeasonal · Painted
Two uncoloured spot drawings on cream: a bird and a squirrel pouring syrup over an ice lolly, and a stack of dipped fruit with chocolate running off it.
Spot art — one-colour line setAssets · Vector line
A gold foil bar reading “Little Escape No. 02, Caramel Workshop” lies half-unwrapped beside the uncoloured line drawing printed on it, of a bird and a squirrel pouring caramel over a bowl.
Nibble Nest — line art on foilConfectionery · Foil print
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
Where it went next

The same system, a second brand.

Bloom Bites reuses the method on a premium cat-food range: one drawn bowl recoloured per recipe rather than redrawn, on stand-up pouches instead of folding cartons. Both sit in the packaging and illustration grids, which is where the range of the style is easiest to judge.

Every packaging boardIllustration by useHow design engagements run

Got a productthat needs a world?

Tell us the range and where it sells. We will come back with the artwork it needs, the print files it ships as, and what that takes.

Start a Conversation