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Vertical 02 — Creative Design

Creative assets designedto supportevery campaign.

The visual layer around your product and your video — identity, campaign creatives, packaging, illustration and investor decks, each scoped on its own but built from one system so nothing looks borrowed.

Four panels of design work — a brand strategy and colour deck, social media creatives on three phones, a set of YouTube thumbnails, and pet-food packaging artwork
What we design

From the mark on the box to the deck in the room.

Five services, each scoped and quoted on its own. Start anywhere — most brands begin with identity or campaign creatives and expand from there.

01

Brand Identity

The core system every other asset is built from — not a logo in isolation.

  • Logo design and variants
  • Colour and type systems
  • Brand guidelines
  • Asset libraries
See identity work
02

Marketing Creatives

Campaign assets sized and written for the channel they run on.

  • Social posts and ad sets
  • Thumbnail design
  • Landing page visuals
  • Email creatives
See campaign work
03

Packaging & Print

Physical artwork prepared to spec, with print-ready files and dielines.

  • Packaging artwork
  • Labels and inserts
  • Brochures and flyers
  • Print production files
See packaging work
04

Illustration

Drawn assets for the ideas a photograph cannot hold — built as a system your team can extend.

  • Product and concept illustration
  • Web, docs and onboarding sets
  • Editorial and social spot art
  • Icon and illustration systems
See illustration work
05

Presentation Design

Investor and sales decks built as an argument first — structure, then slides.

  • Investor and fundraise decks
  • Pitch and sales decks
  • Data and chart design
  • Reusable slide templates
See deck work
Selected design work

Systems, not one-offs.

Identity still
BrandingIdentity system for a D2C launchBrand · full rollout
Thumbnail set still
MarketingThumbnail system for a weekly channelCreator · ongoing
Illustration still
IllustrationIllustration set for a product siteSaaS · web and docs
Deck still
PresentationsInvestor deck design and buildStartup · fundraise
Thumbnails and channel artA template system, delivered with the video
All 7 examples
Weekly template — variant A
Weekly template — variant ASeries · YouTube
Guest series template
Guest series templateSeries · YouTube
High-contrast face crop
High-contrast face cropSingle · Test
Number-led series
Number-led seriesSeries · Playlist
Before / after split
Before / after splitSingle · Test
Text-only variant
Text-only variantSingle · Test
A/B pair — winning cover
A/B pair — winning coverTest · +38% CTR
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
Brand identityOne mark, one type system, and the templates after handover
All 8 examples
Primary mark and variants
Primary mark and variantsIdentity · D2C launch
Type system
Type systemIdentity · Two families
Colour system
Colour systemIdentity · Ramps and pairs
Guidelines spread
Guidelines spreadDocument · 28 pages
Social template set
Social template setTemplates · 9 sizes
Stationery and signature
Stationery and signatureApplied · Internal
Website visual language
Website visual languageApplied · Web
Sub-brand extension
Sub-brand extensionSystem · Second line
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
Packaging and printArtwork prepared to spec, dielines included
All 4 examples
Primary carton artwork
Primary carton artworkPrint · 4 colour
Label set — four SKUs
Label set — four SKUsPrint · Range
Dieline and print files
Dieline and print filesProduction · Press-ready
Shelf mock-up
Shelf mock-upPresentation · Retail
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
IllustrationA line system your team can extend
All 6 examples
Concept — sync
Concept — syncWeb · Product site
Concept — permissions
Concept — permissionsWeb · Product site
Concept — audit trail
Concept — audit trailWeb · Product site
Empty-state set
Empty-state setProduct · 6 states
Onboarding sequence
Onboarding sequenceProduct · 4 steps
Docs spot art
Docs spot artDocs · 12 spots
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
Presentation designOne idea and one graphic per page
All 6 examples
Investor deck — cover and spine
Investor deck — cover and spineFundraise · Seed
Traction slide
Traction slideFundraise · Data
Market-size graphic
Market-size graphicFundraise · Chart
Product architecture slide
Product architecture slideFundraise · Diagram
Sales deck template
Sales deck templateSales · Reusable
Table and chart system
Table and chart systemSystem · Data
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
How a design project runs

Decisions before deliverables.

01

Brief

Audience, competitive context, and what the asset has to make someone do.

02

Direction

Two or three directions, shown at real size in real context — never as floating logos.

03

Build

The chosen direction developed into the full asset set, on one grid and one type system.

04

Review

Internal QA on spec, spelling and print readiness before you see anything.

05

Handover

Source files, export sets and a short guideline so your team can use it correctly.

06

Extend

New assets built from the same system, so month three does not drift from month one.

Questions we get asked first.

Ownership, files and rounds — settled before we start, not after.

Do we own the design and get the source files?

Yes. On final payment you own the work outright, and you get editable source files — Figma, Illustrator, After Effects — along with the exports. We do not hold your brand hostage in a file format.

How many directions do you show?

Two or three for identity work, one refined direction for campaign assets built on an existing brand. Directions are always presented in real context — on a package, in a feed, on a slide — never as a logo floating on white.

Can you work inside our existing brand guidelines?

That is most of what we do. Send the guidelines and asset library and we work within them. Where the guidelines are silent, we propose an extension and document it so the next person inherits a decision, not a guess.

Do you handle print production?

We prepare print-ready artwork to your printer’s spec — bleed, dielines, colour profiles, separations. We can liaise with the printer on proofs, though we do not manage the print run itself.

How does design work alongside video?

Thumbnails, titles and campaign creatives are designed by the same team producing the video, on the same brief. That is the point of running both verticals — the deck, the thumbnail and the edit come from one system.

What if we only need one asset?

That is fine. Project-based work is scoped and quoted once. If it turns into a recurring need, we move you onto a monthly model rather than re-quoting every request.

Bring us the campaign.We'll bring the system.

Tell us what's launching and what assets it needs. We'll scope the set and show you how it stays consistent across every channel.