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Video ProductionScale YouTube, social and product videoCreative DesignLaunch a brand, campaign or productProduction SupportAn ongoing creative team, on retainer
Case study 01 — Video Production

Four uploads a month.Six months, no missed date.

A commentary channel was publishing whenever its host found a free evening. We took the schedule off him and turned it into an operation.

An open laptop tilted across a yellow field, running a colour-grading timeline with two interview takes in the viewer, a bin of clip thumbnails down the left and Premiere, After Effects and Resolve icons floating around it.
SectorCreator channel · commentary and explainer
EngagementMonthly retainer
Running14 months, ongoing
FormatsLong-form, verticals, thumbnails
The brief

Publish weekly without the host editing at midnight.

The channel was the whole business and everyone knew it. It was also the first thing to slip whenever a research week ran long, because the only person who could finish an edit was the person presenting on camera.

They did not need a better editor. They needed the publishing date to stop depending on anyone’s spare evening.

The constraint

Footage arrived in three formats from three places.

01Three capture sourcesA mirrorless camera, a screen recorder and a phone — different frame rates, different audio levels, no naming convention.
02No fixed handoverFootage arrived in whichever folder the recorder happened to open, so every edit started with a search.
03One approverReview sat with the host, which made the schedule hostage to his calendar rather than to the work.
What we built

Three things, then repetition.

01

A standing intake folder

One destination, one naming rule, one place to look. Recording day stopped generating a scavenger hunt, and the edit could start the same afternoon.

02

A locked edit template

Titles, lower thirds, pacing and the outro were decided once. Every episode inherits them, so nothing is redesigned weekly and nothing drifts.

03

A two-reviewer QA pass

An internal check against a fixed list before anything reaches the client. The host now sees a near-final cut, not a first draft — which is why one review round became enough.

The template, applied

Same episode. One of these was designed twice.

The left is a cover cut from the studio wide — the version that gets made when covers are made last. The right is the same episode through the locked template: fixed crop, fixed type, name tags in a set position. Scroll to wipe, or drag the frame.

After — the redesigned cover: cut-out portraits at scale, bold condensed type and colour-coded name tags on a bright field
Before — the original episode cover: a wide, dark studio shot with both guests small in frame
BeforeAfter
The numbers

Counted, not claimed.

7Long-form episodes in the published set
7Cover templates in the channel system
5Weeks of the slate, shown in full
4/moUploads held, every month
What shipped

The episodes

All 7 examples
Sam Bankman-Fried cut out against a collapsing glass tower carrying the FTX mark, a red arrow driving down into it and "$8 BILLION GONE" set across the lower right.
FTX collapse — cold open1:09 · YouTube
A roaring T-rex and a volcanic jungle behind a boy band in dark suits, a puzzled presenter cut out at the right, and "JURASSIC K-POP?" set between them.
“Jurassic K-Pop?” reaction cover1:04 · YouTube
A gothic mansion at dusk seen over a viewer’s shoulder, a blue flag reading "FOR SALE ONLY IN $10" on a pole beside it and "WHY SO CHEAP?" across the base.
“Why so cheap?” property cover1:54 · YouTube
A presenter in a red backwards cap sits behind an open laptop with a condenser mic, four ecommerce email designs fanned out behind him and a branded mug at his elbow.
Email design showreel — presenter cut1:02 · Email design
A pale green McLaren F1 head-on at speed on a circuit, motion blur pulling the grass sideways, "HYPERGOD" in heavy outlined caps above it.
“Hypergod” hero frame21:19 · YouTube
A three-panel purple composite of Prince — young in denim at the left, crowned and centred in a studded velvet coat, and playing guitar in silhouette at the right.
Purple-era tribute cover14:30 · YouTube
Ice Spice in a cream fur coat against a pale blue sky, five polaroid-framed press shots floating around her and "INDUSTRY PLANT?" printed on two torn paper strips.
“Industry plant?” essay cover1:22 · YouTube
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
One month

A month of the slate, as delivered

All 5 examples
A pale green McLaren F1 head-on at speed on a circuit, with HYPERGOD in heavy outlined caps above it.
Week 1 — long-form hero cover14:39 · Week 1
Four video covers fanned across a yellow starburst — a geopolitics cover, a red-hard-hat creator over a burning forest, and a golf reaction card among them.
Week 1 — thumbnail setDelivered · Week 1
A screen recording of a crypto exchange signup page with a Buy BTC phone panel beside it, and the presenter in a rounded corner bubble at the lower left.
Week 2 — screen-record walkthrough5:02 · Week 2
A man in a cap and grey quarter-zip holds a small lav mic with a furry windshield up towards camera, a bookshelf behind him.
Week 2 — vertical talking head1:12 · Week 2
The deskchime app icon and wordmark resolve with “Powered by” set above them on a soft white gradient.
Week 3 — explainer end card2:00 · Week 3
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA
Zasya Media has been an absolute pleasure to work with on my YouTube channel. Their editing quality is genuinely top-tier — the storytelling, pacing, and overall polish they bring to each video is on another level. The team is reliable, easy to communicate with, and really understands how to elevate content beyond basic editing. I’m looking forward to working with Zasya Media again in the future. Highly recommend.
YouTube channel · Video editingUpwork client review
Where it went next

One rail became four.

Month four added vertical cut-downs from the same recordings. Month seven added the thumbnail system, because the covers had become the weakest link in a process that was otherwise predictable.

The vertical cut-downsEvery long-form episodeHow the retainer runs
Month seven

The cover system

All 7 examples
A composed man in a cardigan stands centre-frame holding a phone running Flappy Bird, with green pipes, a pixel bird and falling banknotes around him and “TOO SUCCESSFUL” in white and green caps.
Flappy Bird creator — template ASeries · YouTube
Four cut-out portraits across a red chevron background, each with a handwritten name label, and the word BROKE in a white box across the centre.
Four-guest panel — “Broke”Series · YouTube
Three Porsches nose-on in fog on wet grass — a yellow 914, a white GT3 and a red 944 — under hand-drawn flags reading LEVEL 01, LEVEL ?? and LEVEL 05.
Porsche generations — level flagsSingle · YouTube
A wide-eyed presenter in glasses has a clawed grey hand on his shoulder, red-washed horror faces filling the panels behind him and “The Darkweb / WE ARE NOT ALONE” set at the left.
Dark web horror — red keySeries · YouTube
A grim presenter at the left, a satellite view of Taiwan under storm clouds at the centre, and two heads of state in profile at the right beneath the words NEXT WAR?
Taiwan flashpoint coverSingle · YouTube
Two interview guests cut out on a pale grid-paper background with a gold coin motif between them and “MOST INVESTORS ARE AVERAGE” set in black and torn-paper blue.
Two-guest split — grid groundSeries · YouTube
Two covers for one interview shown side by side: a dark library two-shot at the left, and a bright grid-paper cut-out treatment at the right, both carrying the same title.
A/B pair — same episode, two groundsPair · YouTube
More on requestTell us your format and we’ll send the closest examples we have.
Not published publiclyMost client work sits under NDA

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